ALEX toys and Alex bath toys have become synonymous with quality creative products that foster a child’s personal expression and self-esteem. ALEX toys are designed to give children the freedom to imagine and the confidence to create. ALEX toys also include craft kits so your child can make almost anything they can imagine. ALEX toys design imaginative play toys, puzzles, and more. The ALEX Bath Toy range even makes bath time fun. With some of the best bath toys around, ALEX even helps you get your little one clean!

ALEX Toys was started in 1986 with a line of high quality basic arts and crafts products for children. Over the years, ALEX has grown and today produces hundreds of quality fun products. Their attention to quality and design has not gone unnoticed, as many ALEX products have received the most prestigious honours in the toy industry with awards for innovation, engaging and outstanding products from a variety of highly recognised magazines and toy review organizations. ALEX products are currently sold in over 65 countries through speciality shops and exclusive web sites. Creative play products from ALEX Toys offers more exciting and satisfying ways for them to explore the world and express themselves. ALEX Toys products give children all the fun they can dream of having. They can learn the fundamentals of art and imaginative play; develop problem-solving skills and much more with ALEX Toy products. ALEX is a lifestyle. ALEX helps start children on a lifetime of learning and discovery.

 

Founders Nurit and Rick Amdur state the ALEX mission is to provide children with quality creative products that foster their personal expression and help build self-esteem. The best children’s activities provide lots of fun and they open a child’s mind new skills, new ideas and new worlds.